Which ad sales tools do I use? Volume 1

Sorry for the lack of posts, I’ve taken up a new project recently, so my time is swallowed up. A lot of people ask about my tech stack, I have a ton, so thought I’d make a series on I use them.

LinkedHelper + Phantom Buster = create customer list and automate LinkedIn invite, connections, messaging, etc.

• Phantom Buster allows you to export things from LinkedIn (use best practices so you don’t get banned). You can make a prospect list from a Sales Navigator search, export all their profiles + URLs, and upload that to a LinkedIn automation tool like LinkedHelper.

• LinkedHelper lets you setup custom invites, messages, and other things in LinkedIn, with variables (it can customize the message with the person’s name, company, etc.)

Lusha / Hunter / Get Prospect = find prospect contact info

• There are several of these tools, it’s pretty much a commodity.

• Lusha is a bit expensive, but has find button for when you’re on a LinkedIn profile. Quality is about 70%±

• Hunter you must go to the company website, or Hunter’s website. It used to work on LinkedIn, but they stopped years ago. Won’t find phone #’s, but business emails does very well. 80+ accuracy.

• Get Prospect is just okay. It also overlays on LinkedIn, but it’s quite slow and not sure how accurate. It gives you a ton of credits for signing up though.

• I’ve found it’s best to have several of these tools, none are 100% accurate. If you learn how to work with APIs on make.com or zapier, you could automate the contact finding as well (maybe I can make a video on this?)

LinkedIn Sales Navigator = You know it, here’s how I use it

• I sometimes use those left handed filters, but not in the normal way. It misses a lot of people. When I type in a company name, I don’t push include when the company or other filters pop up:

  

• Instead, I just hit enter. That will include all of those companies below (because they contain Mercedez)

• I also use boolean searching instead of title & function filters, which miss a lot of people. Here’s an example: if I’m looking to sell marketing software to marketing people at large companies, if I put marketing as the title in the filters on the left, it will miss all the people with “communications” as title, who would also be customers. Boolean search allows you to find people with marketing listed in their profile, it includes a lot more that way.

If this stuff is helpful, feel free to reply directly to this email ☺.